Business And Bedside: The Role of White Papers in the Marketing Toolkit
As a critical care nurse, I have always understood the importance of case studies and research-based papers that support my day-to-day practice. When I started hearing about White Papers, I was enthusiastic about wanting to learn more information about them. Knowing that patient care is supported by evidence-based medicine, means that I can rest assured that I am doing my very best! As I have transitioned to the role of consultant, I decided to dig a little bit deeper into the topic of White Papers…and here is what I’ve learned: First and foremost: WHY in the world are they called White Papers? White Papers originally were used from the British Government in 1922 to indicate official documents that were designated for public access. Different documents were coded in different colors for distribution and white papers were given the dual purpose of both presenting to the public the firm government policies while also inviting the public for commentary and thoughts about them. ...