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Showing posts from March, 2023

Business And Bedside: The Role of White Papers in the Marketing Toolkit

As a critical care nurse, I have always understood the importance of case studies and research-based papers that support my day-to-day practice. When I started hearing about White Papers, I was enthusiastic about wanting to learn more information about them. Knowing that patient care is supported by evidence-based medicine, means that I can rest assured that I am doing my very best! As I have transitioned to the role of consultant, I decided to dig a little bit deeper into the topic of White Papers…and here is what I’ve learned: First and foremost:  WHY in the world are they called White Papers?  White Papers originally were used from the British Government in 1922 to indicate official documents that were designated for public access. Different documents were coded in different colors for distribution and white papers were given the dual purpose of both presenting to the public the firm government policies while also inviting the public for commentary and thoughts about them. ...

Business and Bedside: Patient Safety

  My name is Ravi Batra and I have decided to join the world of bloggers ( this is my first official blog )! Having been a nurse for 8 years, I feel like I not only have a lot to share…but the topics are endless! In addition to still working as a bedside nurse in Critical Care…I’ve recently broadened my resume to include clinical consulting. I work for COR Consultants-a boutique consulting firm that offers a nurse’s perspective on clinical optimization, strategy, and training! My bosses are amazing ( ok one of them wrote this when she was proofreading ). This new role has shifted my focus a bit and opened my eyes to the business side of healthcare. So with this in mind…my blogs will focus on the two sided coin that is healthcare… business and bedside !! The first topic I will dive into is: PATIENT SAFETY . When I’m at the bedside, I am constantly double-checking orders, critically thinking through what is going on with the patient and their plan of care. If a medication or a te...